Setting up a new account correctly is vital to its future success, so a little time and patience will yield long lasting great results.
It is recommended that you provide us with a Domain of your own to be used as the “From” Domain for mailing. It should either be an existing one that has NOT been previously used as a “From” mailing domain, or a new one which must have been registered for 14 days before it can be used to mail from otherwise the Spam Filters will block emails sent from it as they do with any newly registered domain.
The IP Address, or addresses depending on which Plan you select, will be clean with no negative online reputation. Big spammers use new domains and cold IP Addesses, changing daily to new ones, as they attempt to stay one step ahead of the Spam Filters – The Spam Filters know that and so jump within hours on any new domain or cold IP and block any emails sent.
As a result IP Addresses have to be “warmed” up, used initially to send no more than 20 emails per hour, increasing daily by 40% to 100,000 per hour. In that way the Spam Filters recognise that the IP Address is being managed in a professional manner, and not in the way a spammer would do. We have that warming up process on auto so it will increase daily and reach a capacity of 100,000 per hour within 30 days.
Lists can be imported as soon as the account is activated, as per the illustrated guidance in Importing Lists made easy, but Campaigns should not be sent out until the Domain and Dedicated IP Address are setup and ready to go.There is further illustrated guidance on creating and manageing Lists in Create and Manage Lists
You can however start creating Campaigns immediately your account is activated, and there is illustrated guidance in these three pages:-
Start with a Template to make life easy and its two sub-pages
Creating Regular Campaigns
Creating Autoresponder Campaigns
You can create campaigns as far ahead as you like, just do not actually “Activate and Save” on the “Confirmation” page until you know just when you want them to go out.
Creating Random Content Subject Lines and Content is the most powerful aid available to bypass the Spam Filters and get to the Inbox. For guidance on creating “Random Content” please check out Randomisers