The function of sending an email, the same one, to a number of people – 100 – 1,000 – 10,000 – 1,000,000 – is known as sending “bulk emails”.
Such emailing can be broken down into three basic areas of activity:-
|1. Affiliate Marketing Emails, where the purpose is to sell a product/service provided by a 3rd party, with an Affiliate Commission paid on each sale|
|2. Internet Marketing Emails, where the sender is selling their own product/service|
|3. Transactional Emails, where the recipient has previously made a purchase from the sender|
The bigger original Email Service Providers (ESPs) are now turning their backs on those wishing to send bulk emails of the first two types, particularly Affiliate Marketing as the receiving domains (Gmail, Yahoo, Hotmail, etc) are increasingly labelling emails with such content as spam, and blocking the delivery.
On the other hand, Transactional Email (the recipient has already made a purchase from the sender) traffic has exploded with the rapid rise in Online Sales, and therefore the number of existing customers these emails can be sent to. The longer established bigger ESPs are now concentrating on just those clients needing to send many hundreds of thousands of transactional emails a week, as they are completely ignored by the spam filters, and never labelled as spam. They are taking the trouble free easy route and ridding themselves of those on whom they built their businesses.
We hear about Internet and Affiliate Marketers having their Autoresponder Accounts closed practically every day, and the result is a new more targetted service for such Users. SendReach, with its specialized VIP Plans has become an effective and safe haven for Internet and Affiliate Marketers as other doors are being closed.
The VIP Plans are based on the concept that every User can provide their own Sending Domain and each account has their own dedicated clean IP Address (more than one for Plans catering for 400k Subscribers or more). That gives each User complete control of the online reputation of their sending IP/s with no possibility of that being negatively effected by another User’s irresponsible mailing.
Obviously one needs to use carefully constructed and formatted content to escape the spam filter algorithms that scan EVERY email that is sent out. There are certain “tricks of the trade” that make that easier than it might seem, techniques that we share with all our Users in Randomisers.
We have a User of 6 months standing who is marketing Product A as an Affiliate Marketer. 7 days ago he mailed to a List of 95,674. His Stats read – Opened 4,879 (5.1%) – Clicked 2,244 (46%) – Bounced 27 – Unsubscribed 53
We have another User who joined SendReach just 8 days ago who is also marketing Product A as an Affiliate Marketer. 6 days ago he mailed to a List of 68,981. His Stats read – Opened 1,310 (1.9%) – Clicked 418 (32%) – Bounced 4,153 (6%) (Ouch!) – Unsubscribed 279
Yesterday, having taken onboard our advice regarding settings and content formatting, he mailed the same List with the same offer with Random Content Subject line and Content and his Stats read – Opened 3,380 (4.9%) – Clicked 1,622 (48%) – Bounced 7 (Brilliant!) – Unsubscribed 87
That dramatic improvement from that second email not only yielded a far better return, but also protected the online reputation of his IP Address, whereas repeating the first email would have quickly trashed it due to the high bounce rate caused by Spam Filters picking up identical Subject Line and Content being sent to large numbers of recipients.
|CAN SPAM COMPLIANT – Unsubscribe Link and Physical Address added automatically|
|UNLIMITED EMAIL LISTS – As many Lists with as many Subscribers as you require|
|IMPORT YOUR OWN EMAIL LISTS – Simple three click function|
|UNLIMITED LIST CUSTOM FIELDS – As many as you like of whatever format|
|UNLIMITED LIST SEGMENTS – Based on any field in the Subscriber record|
|SEGMENT TO UNLIMITED LEVELS – Maybe: State – City – Gender – Age|
|SOPHISTICATED LIST FILTERS – Based on as many fields as you wish|
|UNLIMITED REGULAR CAMPAIGNS – No limit to how far ahead they are scheduled|
|UNLIMITED AUTORESPONDER CAMPAIGNS – Every day – week – month – as you like|
|EMAIL TEMPLATE GALLERY – Different formats to suit every need|
|A PLAN TO SUIT EVERY NEED – From 1,000 Subscribers to 1,000,000 or more|
|RECIPE FOR SUCCESS – The secrets of Spam Filter friendly settings and content|
|Small / Medium Sized Email and Affiliate Marketers|
|VIP Plans for High Volume Email and Affiliate Marketers – Includes Dedicated IP Address/s|
There is no fixed contract so you can give it a try with no risk!