As the use of emails for mass communication continues to evolve, and the levels of sophistication that become available continue to grow, so at SendReach we continue to break new ground in terms of what we offer our Users.
There are now a large selection of independent SMTP Service Providers available, through whose delivery systems bulk emails can be routed. Some Email Marketers have found that using the services of those Providers they can improve Inbox Rates to an extent that more than justifies the added cost.
Some of those, such as Amazon SES and SendGrid process many millions of emails per hour and have large and sophisticated departments and systems totally dedicated to delivery. Their delivery rates are therefore usually the highest available out there.
Using their services carries a cost of course, although most offer up to 30,000 emails per month free of charge, SendGrid offer 40,000 free per month. Indeed some Marketers who only mail less than say 50,000 a month are spreading them over 3 Providers totally for Free. But with Amazon SES offering prices starting at just 10 Cents for 1,000 emails, cost can not really be a major factor.
ESPs do not traditionally offer access to such a function, and all the emails sent via their platforms are sent via their own mail servers, as are SendReach’s. However, following requests from SR Users to at least be able to try out that alternative, following due consideration we can see no justification for withholding such a function.
To avail yourself of this facility you will first need to decide on which Provider/s to use, and to open an account with them.
The function is available in the Main Menu – “My Servers” > “Delivery Servers”, and each Service has its own slightly different setup requirements. We have provided integration with the most widely used and we gather reliable services, which can be selected as per the screen shot below.
To avail yourself of this function you will first need to decide on which Provider/s to use, and then to open an account with them. Whilst all have slightly different setup pages, you can check out each one by selecting them from the drop down list as above.
Full instructions on how to complete each one of them is provided by the Provider when you open an account with them.
NOTE: SendReach is providing the Integration funtionality, but cannot make any statement or express any opinion as to the relative results that may be obtained using one or any of the SMPT Service Providers for whom integration facilities are provided.