The potential concepts of “Automation” are that you either “Change a Subscriber’s Status” within a List as a result of that Subscriber’s actions, and as a result trigger further communications – OR – you “Take Action Against a Subscriber” as a result of their actions, in this case “Move them to another List” and in so doing trigger further communications as a result of being subscribed to that second List.
This leads to automated re-active responses to a subscriber’s actions / choices.
In SendReach we use the second concept and have the facility to Move (whilst the facility is available to Copy the subscriber to another List, that is NOT what is required here) a subscriber from List One to List Two if they click a link in an Autoresponder Campaign.
The subscriber starts by subscribing to List One, and you can have as many Autoresponses set up to go out to subscribers to that List as you like, let’s say 6. In the Setup of those 6 Autoresponses you configure it so that when a Subscriber clicks a link they are Moved from List One to List Two. Let’s say you have 4 Autoresponses configured to go out to subscribers in List Two.
Now let us assume that a subscriber in List One clicks a link in the second Autoresponse they received. At that point they were automatically Moved from List One to List Two. As a result they will not receive any more of the 6 Autoresponses configured to go out to subscribers in List One (so only received the first 2) but now starts to receive the Autoresponses configured to go out to the subscribers in List Two.
That concept can be repeated through as many Lists as you choose, creating a funnel with as many levels as you require.
A further level of sophistication is available. One can have more than one link in the Autoresponses, each identifying a different choice if clicked by the subscriber recipient. Clicking either link can be seperately identified and used to Move the subscriber to one of two different Lists, each being specific to the choice made by the subscriber, so future communications are defined by which link was clicked indicating the subscribers choice.