In double optin the new Subscriber is immediately sent an email requesting that they click a link to confirm that it was indeed them that just completed your Optin Form.
Here are a couple of obvious benefits to this process.
a) With double optin, you confirm that the address is real and that there are no typos or bots using your sign up form.
b) You have a solid record that your subscribers have consented to receiving emails from you
c) You will have better campaign results with fewer bounces and higher engagement, but higher Open and Click rates.
Often the first thing marketers ask in regards to double opt-n versus single optin is – “Why would I want to make it harder for someone to subscribe to my list?”.
We understand that it’s tempting to cut corners sometimes and that you want to grow your list as fast and easily as possible. You may ask, am I really going to see better results using double optin? Yes! You may build your list faster using single optin, but you’ll pay the price in a near equal number increase in bounced emails and unsubscribes because of bad sign-ups and spambots.
Here is why we now ensure all future Subscribers to your Lists are comprised of double optin email subscribers.
1. You’ll Get More Opens and More Clicks
Statistics show that confirmed lists really do mean that your contacts are more interested in your mail and you will see more unique opens. Furthermore, because your subscribers are expecting your mail they are more likely to click on links.
2. You’ll Have Fewer Unsubscribes and Bounces
Arguments for single optin always include a mention of growing your list faster – that may be true, but there are at least two problems that you’ll encounter. One is that single optin lists mean sign-ups can more easily be bogus email addresses or even spam bots which mean more bounces for you. Secondly, single optin lists have higher rates of unsubscribing. So, the opposite being of course that your double opt-in list may take more time to grow, but you’ll have fewer bounces and fewer unsubscribes.
3. You’ll Have a Better Email Reputation
As you know, one of the fastest ways to get booted from ANY ESP is to send to too many invalid addresses or receive too many complaints from people receiving your unsolicited mail. Just as bad – mailing to hundreds of addresses where your email is never opened.
Save yourself the trouble and use confirmed addresses.
4. Experienced, Long Term, Successful Marketers Use Confirmed Opt-In
Want to play with the really successful email marketers? Professional, prosperous email marketers use double opt-in. Want to be taken seriously, have a strong brand or following, have long-term staying power, and growth potential? Want 45% Opens and 28% Clicks on a regular basis – that is what our better Users are achieving, and often much more, mailing to their double optin Lists.
5. AND – In Many Cases, Double Optin is now Legally Required
Following the rules is the way to go. Here you can view the Legal Requirements for any Country – remember you have to comply with the requirements of the Country you are mailing to (where your Subscriber resides) not the Country you are sending from (where you reside).
If you have any questions or comments you can contact our support team anytime using a Support Ticket. We are happy to help!