Subscriber Demographic Data is vital if one is to utilise the many segmenting functions available in SendReach.
All new Subscriber Records can now have City, State and Country added automatically without asking the Subscriber for that information. You just add the “Geocountry” and “Geostate” and “Geocity” fields to your “Custom Fields” as shown below.
Everyone in Email Marketing knows the value of sending information to subscribers, information that is relative to THEM – only some are actually able to do it however! And for those targetting the Local Business Market it is absolutely essential in retaining Subscriber engagement.
Sending information about a service available in a particular City to subscribers who live 100 miles away is a right turn off!
Likewise, repeatedly sending information about Nail Care Products or Local Beauty Salons to men over 60 will lose their engagement VERY quickly! On the other hand information about a Men’s Mobile Haircutting Service could be well received.