Custom Fields can be created, and are entirely List Specific.
Please see below for specific guidance on setting up Custom Fields to be used in Segmenting or Automation.
“Tag” below is the equivalent of a Shortcut Code in SR V2 – and HAS to be all Uppercase characters.
The right hand column below – “Sort Order” gives the facility for you to determine the order in which the fields will be displayed, left to right, in Lists > Your List > Subscribers. If you have a lot of fields they may well extend off screen to the right. Provided you click on the page once, the right left keys will move you across the page which is far easier/quicker than scrolling down to find the horizontal scroll bar at the bottom of the page.
The “Visibility” field, which can be set to “Visible” or “Hidden” refers to whether that field will, or will not, be displayed in the Subscribe/Optin Form on your web page. There are now 8 Standard fields in each List, by default, to accommodate demographic date acquired from various sources including social media. They are – Email Address, First Name – Last Name – City – State – Country – Age – Gender.
There is no limit to how many Custom Fields you can create for any one List – they are List specific NOT SR User Account specific as was the case in SR V2. The name and Tag must obviously be unique for each Custom Field. Custom Fields are of course included in the Subscribe Form (Optin Form) unless set as “Hidden” instead of “Visible” which is the default.
When creating a Custom Field that will be used for searching on for Segmenting or Automation it is ESSENTIAL that it is set up with a default value as the Search function TOTALLY ignores blank fields – SO – if you want to search for just those who DID NOT Open a Campaign you will have to set the Automation to automatically add “Yes” to a hidden field. If you have not set a default of “No” then those who DID NOT Open the Campaign will have a blank field.
Dropdown List fields are easily set up with as many choices as you require. Only one option can be selected by the User.
With a Multiselect Field you can have as many options as you want, and the User can select as many as they choose to.
The resulting Form includes a Dropdown List and a Multiselect Field.
And the Subscriber Record reflects the data entered and choices made. By using Dropdown Lists and Multiselect Fileds you retain control over what data can be entered, which is vital if you are to avoid too many variables when using the data to create Segments of your Lists.