Subscriber Demographic Data is vital if one is to utilise the many segmenting functions in SR. V3. It is great to be able to segment based on Age or Gender – but the function is worthless unless you have gathered that data.
All new Subscriber Records now have City, State and Country added, and those that originate via a Facebook Button also have First Name, Last Name, Age and Gender added.
With 70% of people online at any one time now being Facebook Users, and 90% of those most likely to subscribe to a mailing list, the importance of always offering the alternative of the Facebook “One Click” Button as the simplest means of Opting in cannot be over emphasised.
Everyone in Email Marketing knows the value of sending the right information to subscribers – only some are actually able to do it however! And for those targetting the Local Business Market it is absolutely essential in retaining Subscriber engagement.
Repeatedly sending information about Nail Care Products or Local Salons to men over 60 will lose their engagement VERY quickly! On the other hand information about a Men’s Mobile Haircutting Service could be well received.