This section contains articles concerning the art of creating Subject Lines and Email Content that will avoid the attentions of the Spam Filters, and thereby deliver to the Inbox. They represent the views of leaders in the Email Service Providers arena – and noticeably are virtually unanimous on all major areas of contention.
Navigating to the Inbox by avoiding the over zealous Spam Filters demands more skill and thought than any other task in Email Marketing. The skill is in getting your message across in a way that the Spam Filters will accept whilst actually getting your sales pitch across to your subscribers effectively.
Crucially, it is also now necessary to understand, and cater for, the fact that the Spam Filters now record factors concerning you subscriber’s actions on receiving your emails, and from others. This means that the quality of your List, and level of engagement you have with your subscribers can now dictate what happens to your emails no matter how good your content may be! You are NEVER going to get anywhere mailing to a bad stale List of subscribers with whom you have no engagement – and there is nothing we or any other ESP can do to overcome such a situation.
As with most things in life, success comes to those who play by the rules and put in the appropriate amount of effort – success such this SR User below.
We will not even attempt to tell or try to teach you how to achieve that level of success – that is not our place – not where our skills lie. We can however provide you with information provided by the latest research, experiences and views of market leaders that alert you to the things you should not do as the Spam Filters pick up on certain material, style, and formatting techniques that lead to them routing emails to the SPAM Folder.
The other pages in this section also include some interesting techniques used by our more successful Users.
There are specialist Spam Checker Applications available online, some free and some not so free. We do make one available in Campaign Setup.
We do make available live webinars and videos – and video training courses on the whole subject of creating Subject Lines and Campaign Content that will reach the Inbox, and present your product or service in the best possible light. The live webinars are held most weeks, and most are recorded for future reference. The video training courses are available in the “Marketplace” on the main Dashboard.