You can embed XML(RSS) feeds into your campaigns very easily.
In order to take advantage of this feature, when you create a campaign, you will have to “Enable XML” in Campaign Setup.
Next, in the campaign template you will need to add the Basic XML / RSS Template 1 from the Template Gallery, then you will have to add a set of tags that the system will recognize and transform into the actual content of the feed.
Here is a brief example of what you will have to add inside your campaign template to make use of this feature, obviously modifying it to point to the appropriate URL:
<!DOCTYPE HTML> <html> <head> <meta http-equiv="content-type" content="text/html" /> <title>XML FEEDS</title> </head> <body> [XML_FEED_BEGIN url='http://www.bata.com/news/feed/' count='5'] <table> <tr> <td> <a href="[XML_FEED_ITEM_LINK]"> <img src="[XML_FEED_ITEM_IMAGE]" width="100" height="100"/> </a> </td> <td> <strong>[XML_FEED_ITEM_TITLE]</strong><br /> <p>[XML_FEED_ITEM_DESCRIPTION]</p> </td> </tr> </table> [XML_FEED_END] </body> </html>
The [XML_FEED_BEGIN] tag accepts two arguments, url and count. The url is the url of the feed and the count is the number of items you want to receive back from the feed.
Below is a list with all the tags accepted for XML feeds:
[XML_FEED_ITEM_TITLE] – The item title (the title of a post for example)
[XML_FEED_ITEM_DESCRIPTION] – Short item description
[XML_FEED_ITEM_CONTENT] – Item content
[XML_FEED_ITEM_IMAGE] – The image of the item
[XML_FEED_ITEM_LINK] – The url/permalink to the item
[XML_FEED_ITEM_PUBDATE] – Item publish date
[XML_FEED_ITEM_GUID] – Item guid.
All the above tags will work if the feed is valid and the content they try to replace exists in the feed.
You should test your feed campaign before sending, to make sure the tags are parsed and the content is fine because the parsing is strict, any minor error will stop parsing the tags and render them without transformation.
Should you wish to schedule a Campaign containing an RSS Feed to go out at regular intervals, that can be done as per the screen shot below.
NOTE: There is always a possibility of duplication when automating Campaigns containing RSS Feeds as above, as the SendReach System does not store details of which Posts are included in a campaign, so has no way of knowing if any individual Post has already been included in a previous Campaign.
We are adding the 29th Sept Webinar Video here as it dealt with inserting RSS Feeds.