Autoresponses and Broadcasts are created in the same Editor and then one Selects “Rugular” for it to be a Broadcast or “Autoresponder” for an Autoresponse.
Content can either be created in the Editor, or copied and pasted from another source, however importing from Word Processing or Desktop Publishing Software is best avoided as the are designed to create Web Pages or Printed Material – not Emails – and usually generate thousands of lines of HTML Code in even just a small document. Whilst that is OK for their applications it is death to an Email as the Spam Filters reject such Emails and send them to the Spam Folder.
The Main Campaign Template (used for creating both Regular and Autoresponder Campaigns) is a HTML Editor and for those inclined to do so, one can create documents directly into the HTML Source view. For the majority who not work directly in HTML it is necessary to insert one of a choice of Templates that create the appropriate underlying structure for adding Text and Images and the mandatory Footer URLs.
There is a growing choice of Templates available in Main Dashboard > Templates > Gallery. You can automatically ulpoad any that you may want to use to your own “My Templates” folder which makes them instantly accessible from the Main Campaign Template.
“Basic Template 1” creates the area for Content (text and/or images) and adds the mandatory Unsubscribe and Report Abuse links and physical address. “Basic Template 2” also adds some explanatory text which can be edited if required. Therefore, even for the simplest of text only emails at least one of those Basic Templates should be inserted to create the necessary structure.
There are more sophisticated Templates available in the Gallery for Newsletters etc.
To create a New REGULAR Campaign:-
Click “Save and Next” to move on to “Setup”.
“Save and Next” takes us to “Template” as below.
There is a Gallery of Templates – and a “My Templates” folder in which you can store the ones you want to use.
Basic Template 2 includes some text as below.
NOTE: The Spam Filters and BlackLists are severally penalising emails that have the footer text and URLs forced down the page out of site by putting blank lines in after the content. WHY? Because it is a practice used by people sending SPAM. If you are doing it that means YOU!
“Save and Next” takes you to the “Confirmation” page from where you can send the Email, scheduling ahead if that is what is required, or ignore this page if you want to Send later but you are yet sure just when.
You HAVE to set the Date, Hour and Minute in the “Send at” field, going through the sequence as below, miss a step and it will not be sent.
Regular Campaigns Broadcasts) can be scheduled to go out in the future – based on the Timezone you selected in your Account Settings.
You can send a Test Campaign to one or more email addresses as below.
The “Test” send includes the Campaign Name with the Subject line in your email client so you know exactly which one you are checking – as below.
Before Campaings can be sent the domain (the Email Address Domain) from which they will be sent has to be verified as yours (as below) – or it is one of the Free Email Addresses such as Yahoo etc. in which case it does not need to be verified. (Gmail addresses are not allowed as Spam Blacklists are allocating a negative score of 5 on all senders of bulk emails sent from such an address)
The listing of Campaigns can be searched in various ways to instantly find one Campaign or a Group of Campaigns.
Those Option Button functions are as below.