Autoresponses and Broadcasts are created in the same Editor and then one Selects “Rugular” for it to be a Broadcast or “Autoresponder” for an Autoresponse.
Content can either be created directly in the Editor, or copied and pasted from another source, however importing from Word Processing or Desktop Publishing Software is best avoided as they are designed to create Web Pages or Printed Material – not Emails – and usually generate thousands of lines of HTML Code in even just a small document. Whilst that is OK for their applications it is death to an Email as the Spam Filters reject such Emails and send them to the Spam Folder.
The Main Campaign Template (used for creating both Regular and Autoresponder Campaigns) is a HTML Editor and for those inclined to do so, one can create documents directly into the HTML Source view. For the majority who do not work directly in HTML it is necessary to insert one of a choice of Templates that create the appropriate underlying structure for adding Text and Images and the mandatory Footer URLs.
The Template Gallery contains a variety of email templates, but by far the most effective and popular are the “500px Single Column Left Aligned” and “500px Single Column Centered”. They can be copied into your “My Templates” folder by clicking “Import” when in the Template Gallery folder. They can then be easily selected from within the Email Editor by clicking on “Change/Select Template” then clicking “Choose” on the template of your choice.
The template automatically adds the mandatory footer links and URLs in the appropriate format.
All emails – Regular and Autoresponders – then have the required GDPR “Manage profile” ( allowing subscribers to modify or remove their data in your List) added as they are sent.
To create a New REGULAR Campaign:-
Click “Save and Next” to move on to “Setup”.
Clicking on “Show more options” as shown above, bottom right, facilitates sending to only those subscribers who did, or did not, Open a previous campaign, or change a status field in a subscriber record as a result of Opening or Clicking, or Copy or Move a subscriber record to another List when they are sent a cmapiagn or Open, as below.
“Save and Next” takes us to “Campaign Template” as below, which is actually the campaign Editor window.
Simply type in your email, adding any images and links you require.
Fixed width left aligned:-
Fixed width centered:-
NOTE: The Spam Filters and BlackLists are severally penalising emails that have the footer text and URLs forced down the page out of site by putting blank lines in after the content. WHY? Because it is a practice used by people sending SPAM. If you are doing it that means YOU!
“Save and Next” takes you to the “Confirmation” page from where you can send the Email, scheduling ahead if that is what is required, or ignore this page if you want to Send later but you are not yet sure just when.
You HAVE to set the Date, Hour and Minute in the “Send at” field, going through the sequence as below, miss a step and it will not be sent.
Regular Campaigns Broadcasts) can be scheduled to go out in the future – based on the Timezone you selected in your Account Settings.
You can send a Test Campaign to one or more email addresses as below.
The “Test” send includes the Campaign Name with the Subject line in your email client so you know exactly which one you are checking – as below.
Those Option Button functions are as below.